Friday, January 17, 2014

Why Marketers Should Think Like Journalists (and Other Trends for Content Marketing in 2014)

Are you using content marketing as part of your digital strategy to grow your business?

If so, you're not alone.  According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing.

In the fast moving world of digital strategy, things are always changing.

What should you expect in 2014 to change in the world of content marketing?

Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year.  In summary, they are:

1. Top Content Marketing Roles (e.g. Directors of Content Marketing) become more commonplace on marketing teams.

2.  Designing content for all channels including multiple mobile platforms becomes a must.

3. Marketers will need to focus on creating some original big pieces of content to earn links.

4. Creating customized content for sub-audiences will become easier with better content curation tools.

5. Marketers will need to start thinking like Journalists to create compelling content audiences will want to read.

Check out the nifty infographic and read more on these content marketing trends here.

Friday, November 29, 2013

10 Steps to Responsible Content Curation

Concerned about running afoul of copyright laws? 

Want to be sure you are sharing others' content in an ethical manner? 

From prominently linking to the original source to adding a new title, Pawan Deshpande over at Content Marketing Institute  provides a 10 Step Checklist to help you ensure your content curation efforts are legal and effective.

Friday, August 2, 2013

Getting Started with the Right Content Strategy

From Content Marketing Institute: Jodi Harris provides a round-up of experts 'advice on where to begin developing a solid content strategy.

From understanding your audience's information needs and channel preferences to conditioning your executives to be patient when it comes to building an audience, there are tips worth considering if you're building your content strategy.

Monday, June 3, 2013

Superlist of Essential Content Templates and Checklists

Saturday, June 1, 2013

How to Measure the Effective Of Your Content Marketing with A Pyramid Methodology

Finding it challenging to measure the effectiveness of your content marketing efforts?

It's not an easy task.

Here, from Content Marketing Institute is  a method to measure the impact of your content marketing using a pyramid method.  The pyramid they suggest includes three separate sections with these key measurements:
  • Primary content indicators:  Measurements your CXO wants to know about (e.g., sales, costs savings, retention rates).
  • Secondary content indicators:  Measurements that helps you make a case for the primary indicators above (e.g., lead quality, lead quantity, shorter sales cycles).
  • User indicators: Measurements that the content creators need to know at to impact the secondary indicators (e.g., web traffic, “likes,” page views, search rankings)."

Saturday, May 25, 2013

17 Examples Of Education as a Content Marketing Strategy

IBM, Caterpillar, Google and a wide range of organizations are using education as an effective content marketing strategy.  In this article, Joe Pulizzi from theContent Marketing Institute provides an rundown of 17 case studies that you need to check out:

Why Education is a Powerful Content Marketing Strategy: 17 Examples

For more examples of how you can use content marketing and social media to grow your business check out our updated and expanded SUPERLIST OF SOCIAL MEDIA AND CONTENT MARKETING CASE STUDIES AND EXAMPLES with 65+ links is available for purchase for the reasonable price of $5.95.
You can buy it and download it right now!

Monday, May 13, 2013

13 Things Not To Do with Your Content Marketing

This article by Joe Pulizzi offers a great rundown of things to avoid with your content marketing if you want your efforts to succeed.  Among the reasons why your Content Marketing efforts might fail are: making your content all about you, setting the bar too low and failing to take risks, forgetting to include strong calls to actions and more.

Read the whole article here:
13 Reasons Why Your Content Marketing Might Fail