HOW TO: Respond to Rants & Other Criticism on the Social Web

If your organization is participating in social media through blogs, Twitter and other social networks --and even if you're not --- it's only a matter of time before someone rants, makes a negative comment or expresses criticism about some aspect of what you've said or done or stand for. Sometimes the comments demand a response.  Other times, it's better to ignore them. 

Determining when and how to respond to these negative comments is something that every organization wrestles with on a regular basis. We've pulled together this collection of articles that address various aspects of how to react to negative comments and reactions on the social web.   Let us know if there are any we've missed.