17 Examples Of Education as a Content Marketing Strategy

IBM, Caterpillar, Google and a wide range of organizations are using education as an effective content marketing strategy.  In this article, Joe Pulizzi from theContent Marketing Institute provides an rundown of 17 case studies that you need to check out:

Why Education is a Powerful Content Marketing Strategy: 17 Examples

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13 Things Not To Do with Your Content Marketing

This article by Joe Pulizzi offers a great rundown of things to avoid with your content marketing if you want your efforts to succeed.  Among the reasons why your Content Marketing efforts might fail are: making your content all about you, setting the bar too low and failing to take risks, forgetting to include strong calls to actions and more.

Read the whole article here:
13 Reasons Why Your Content Marketing Might Fail