13 Things Not To Do with Your Content Marketing

This article by Joe Pulizzi offers a great rundown of things to avoid with your content marketing if you want your efforts to succeed.  Among the reasons why your Content Marketing efforts might fail are: making your content all about you, setting the bar too low and failing to take risks, forgetting to include strong calls to actions and more.

Read the whole article here:
13 Reasons Why Your Content Marketing Might Fail