Monday, June 3, 2013

Superlist of Essential Content Templates and Checklists




Saturday, June 1, 2013

How to Measure the Effective Of Your Content Marketing with A Pyramid Methodology


Finding it challenging to measure the effectiveness of your content marketing efforts?

It's not an easy task.

Here, from Content Marketing Institute is  a method to measure the impact of your content marketing using a pyramid method.  The pyramid they suggest includes three separate sections with these key measurements:
  • Primary content indicators:  Measurements your CXO wants to know about (e.g., sales, costs savings, retention rates).
  • Secondary content indicators:  Measurements that helps you make a case for the primary indicators above (e.g., lead quality, lead quantity, shorter sales cycles).
  • User indicators: Measurements that the content creators need to know at to impact the secondary indicators (e.g., web traffic, “likes,” page views, search rankings)."