About IIG


We Help Companies Develop Common Sense Content and Social Media Strategies


Since 1999, we’ve helped organizations – large and small – develop effective and innovative digital media strategies and programs to meet their goals.  Our focus now is on helping companies develop innovative yet pragmatic content-centric social media strategies to increase traffic, enhance engagement and grow revenues.

Our Content for Social Media Discovery Program ℠ can help your organization develop the most effective social media plan for your goals.


Who We Are


We are a small two-person core team based in Reston, VA.  We frequently partner with other consultants and consulting firms who bring specific expertise to our client’s projects.


Robin Broitman, Principal, Interactive Insights Group, Inc.
 Robin Broitman is IIG’s chief Internet and social media strategist.  With 20+ years professional experience, Robin’s expertise is helping companies develop effective websites, Internet strategies and online marketing programs.  She has worked on the testing and launch of a myriad of new media services and technologies – including HDTV, satellite TV, Pay-Per-View, the country’s first Video on Demand (VOD) service, Interactive Television, the Internet,  Broadband and social media.   Robin has served in leadership positions with major media and telecommunications companies including AOL/Time Warner, Discovery Communications, GTE (now Verizon), and HBO and has served as a consultant to a wide range of organizations.  Most recently, Robin served as Digital/Web Publisher for the National Wildlife Federation. Early in her career, Robin worked in TV production and editorial capacities with ABC/Good Morning America and Entertainment Tonight. Check out Robin’s Linked In profile: View Robin Broitman's profile on LinkedIn



John Eastmond, Principal, Interactive Insights Group, Inc.
 John Eastmond is in charge of client project management and defining technology requirements for client projects.  He has 18 years of professional experience helping companies develop and implement new business processes and technology solutions. John’s expertise is helping companies to clarify their underlying business needs and translate these requirements into successful business processes and technology solutions.  John has served in management positions with the National Geographic Society and Verizon/GTE. He has served as a consultant to a wide range of organizations.  He has a strong interest in change management, improving processes and how technology can be used creatively to enhance group collaboration.  Check out  John’s Linked In profile: View John Eastmond's profile on LinkedIn

Our Work


Over the years, John and Robin have worked for and consulted to a wide range of organizations including:
  • National Geographic Society
  • Discovery Communications
  • Revolution Health
  • Scripps Networks (HGTV, Food TV, DIY Network, Fine Living TV)
  • Food TV
  • AOL/Time Warner
  • Home Box Office
  • Time Warner Cable
  • Nortel
  • The Washington Post Company
  • Verizon/GTE
  • Washington Gas
  • Fannie Mae and the Fannie Mae Foundation
  • Cable in the Classroom
  • Robert Wood Johnson Foundation
  • Nortel
  • U.S. Foodservice
  • Freddie Mac
  • National Wildlife Federation
  • HealthNow
  • Foodfit.com (now part of the HealthCentral Network)
  • ABC-TV
  • CBS
  • Synacor
  • Porter Novelli
  • National Arts Strategies
  • The National Health Museum
  • Advanta Corporation
  • GTSI